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Kylie Jenner
The makeup titan is the youngest of the Kardashian-Jenner siblings — and of Forbes’ Celebrity 100 list. Ranked No. 59 in 2017, she pulls in $41 million between sponsored social posts (up to $300,000 each), her roles on Keeping Up With the Kardashians and Life of Kylie and, of course, her beauty line. Kylie Cosmetics — which peddles her in-demand lip kits — raked in $420 million in its first 18 months. And Women’s Wear Daily reports it’s on pace to hit the $1 billion mark by 2022. “Kylie spends so much time developing products, she knew it would be big,” a source told Us Weekly of the star, “but she didn’t realize the speed with which it’d become what it is.”
Despite the rapid growth, she balances “savvy financial decisions” with splurges, said the source. In addition to three homes in Calabasas, California, she maintains an extensive car collection (hello, orange Lamborghini Aventador!), treats herself to jewelry and Barbie-themed artwork and is “really generous” to her friends, assistants and glam squad, added the source: “She’s known for throwing elaborate surprise parties.”
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